Academy Blog: Mastering Change and Marketing in Modern Business

Mastering Change and Marketing in Modern Business: SMDH’s Change Management Course

In today’s fast paced business environment, the ability to navigate change is more critical than ever, especially when you are leading an organisation through a transformation. Our course is designed to equip you with the knowledge and tools needed to excel in these areas. From understanding the evolving role of marketing to mastering change management, this course offers a deep dive into the key components that drive modern business success.

At SMDH Academy we are thrilled to introduce our Change Management Course, crafted to provide you with the essential knowledge and skills to navigate and lead effectively through the complexities of organisational change.

What you can expect from the course:

Module 1: Understanding the Importance of Marketing – Welcome to understanding the importance of marketing. This module will guide you through the important role that marketing plays in modern business. We’ll look at how marketing has evolved to include the phenomena of social media, and provide up-to-date and practical advice on how to devise and execute an effective marketing campaign on your own.  

Module 2: Understanding the Organisational Environment – Welcome to understanding the organisational environment wherein we’ll analyse how an organisation is affected by the macro environment. We will demonstrate how the PESTLE analysis model can be used as a strategic planning tool, and show you how to examine the impact of economic, political and legal factors among others upon your own organisation.

Module 3: The Modern Apprentice – New thinking, coupled with a new funding model, have turned apprenticeships into a critical component of the learning and development mix. The purpose of this module is to explain the apprenticeship levy and to demonstrate how to fund and manage an apprenticeship programme.

Module 4: Leading and Managing Change and Transition – Change is a constant feature of life and many believe that it may even be a necessary feature in human development. This module explores typical human reactions to change and aims to help you manage change and learn through it.

Module 5: Change Management: Introduction – Welcome to part one of a suite of four modules on Change Management. This module is an introduction to organisational change and why it needs to be managed.

Module 6: Change Management: Change and People – Welcome to part two of a suite of four modules on Change Management. This module explores how people respond to change and introduces four key change roles.

Module 7: Change Management: The Change Process – Welcome to part three of a suite of four modules on Change Management. This module explores the change process itself, from seeing the need for change through initiating the change and then fostering involvement and commitment.

Module 8: Change Management: Change Tools – Welcome to this core skills module, the final part in a series of four modules on change management. This module looks at the change management tools referred to in previous modules.

Module 9: Conflict Resolution – This module will look at the causes and types of conflict that can arise in the workplace. We’ll demonstrate best practice approaches to resolving conflicts, and show everyday measures that can help to prevent future disharmony.

Module 10: Understanding Organisational Culture and Ethics – This module will lead you through the important role of ethics and culture in an organisation. We’ll look at how organisational culture and ethics impacts on and influences leadership style and organisational structure.

Who should enrol?

This course is perfect for:

•       Managers and team leaders who are responsible for guiding their teams through organisational changes.
•       HR professionals involved in facilitating change initiatives and supporting employee transitions.
•       Project managers who need to manage the impact of change on project delivery.
•       Executives and senior leaders who are looking to drive strategic change across their organisations.
•       Aspiring leaders and professionals who want to develop their leadership skills and prepare for future roles involving change management.
•       Entrepreneurs and business owners seeking to manage change effectively within their own companies to remain competitive and innovative.

By completing this course, you will not only enhance your strategic thinking and leadership abilities but also gain the confidence to drive success in your organisation. Whether you are looking to lead through change or build a strong organisational culture this course provides the comprehensive knowledge and practical skills to thrive in today's dynamic business landscape.

Don’t miss the opportunity to elevate your career and impact your organisation positively  - enrol in the course today and start your journey towards becoming a more effective leader and marketer.